Internet Marketing or Digital Marketing simply means advertising or marketing that is found online.
This post just gives a very brief description of the main types of 'digital' marketing:
Display adverts appear as pictures or videos on other websites. They often appear above or by the side of online articles and they're effective at increasing brand awareness. They get your brand seen by a large number of people.
Pay Per Click (PPC) Advertising
Using services like Google Ads and Bing Ads you can promote your business through adverts on search engine results pages. Through PPC advertising, your advert will appear when someone searches for a specific term;
You can control precisely which keywords your advert will appear against and also which keywords will be ignored. For instance, we advertise 'ecommerce websites' but we have a negative keyword for 'Free ecommerce websites'. The PPC Advert puts the link to your website above the organically produced search results.
Search Engine Optimisation
Good SEO helps your website to be listed near the top of search engines organically. That is, when you aren't paying for your advert to be there.
In case you missed it, we wrote a SEO basics blog post here to help you get up to speed.
Social Media Marketing
You can use social media by posting updates about your business for free, or you can pay for advertising on these platforms to target specific people. Social media is very useful for reaching people with similar interests and building a community of people who support your business.
At Yes We Do Websites, we have experience of all the above strategies for promoting businesses and the websites we design.
Reference: 'What is internet marketing? An introduction to online marketing strategies', https://ads.google.com/intl/en_uk/home/resources/internet-marketing/