Search Engine Optimisation (SEO)

Getting found by the customers you don’t yet know

Making it easy for the Search Engines to present your site

Customer Insight

Customer Insight

Understanding who your potential customers are, what they are looking for, and the type of content they want will enable you to connect and engage online with customers searching for what you do.

 

Sounds obvious but looking at your business from the outside is not always easy – ask a friend to help!

Technical Solutions

Technical Solutions

Once you have that customer insight and you have created great content for them we need to make it easy for the search engines to find, index and correctly catalogue that content

This is how it works – in order of importance

Make the website accessible to Search Engines

Engaging content that answers the customer’s query

Content that is shared by others

Keywords that are built to attract your customer’s queries

Fast website, easy to navigate that gives a great customer experience

Page Titles, ‘friendly’ web addresses, accurate page descriptions, accurately tagged pictures

Use Snippets and other ‘schema’ to make your results stand out when presented in a search