Engaging content that answers the customer’s query
Content that is shared by others
And 2 aspects of good digital marketing
Content to keep your customers up to date with what you are doing and what you are offering
Social Media to share and promote that content, engaging with your potential customers
You have already structured your website content to provide a succinct synopsis of your products and services.
The aim of the blog is to deliver News, New Product or Service Announcements, Use cases, Testimonials, Opinions that build on that content and support your SEO strategy and your Digital Marketing strategy.
Sharing and Amplifying your Message
Automatically post your Blogs to Social Media
Sharing that new content directly with your Social Media amplifies that message to a wider audience.
Crucially, it also creates links back to the original content on your website encouraging the content to be shared with ‘friends of friends’.
That is a very efficient way of getting your content shared far and wide.