'Digital' marketing is still marketing. It means making the right offer, at the right time, in the right place.
Digital simply means your customers are online, on social media and staying up to date on news websites and blogs; and when they have a need, they are searching online.
Digital Marketing puts you in the same environment as your customers where you can be seen. It's where your prospects can learn more about you and ask questions, directly and indirectly, about your products and services.