Knowing who your potential customers are, and what they are looking for, is a key part of any business.  To have a successful presence online, this awareness needs to extend to your website and your online marketing strategy. Advertising systems like Google Ads are more likely to display an advert if the website landing page (the page the...

Internet Marketing or Digital Marketing simply means advertising or marketing that is found online. This post just gives a very brief description of the main types of 'digital' marketing: Display Advertising Display adverts appear as pictures or videos on other websites. They often appear above or by the side of online articles and they're effectiv...

SEO stands for Search Engine Optimisation.  Search engines exist to present their users with what they are looking for. It is a brilliantly simple function. In performing that task, the search engines rely on website owners to tell them that they exist and what content is on their website.   Still no rocket science involved so f...