Search Engine Optimisation |
Getting Yourself Noticed On -
Making your site ‘attractive’ to the most popular search engines should be a key part of your web strategy. Our Search Engine Optimisation service takes you through the following stages to make sure that everything possible is done to get your website seen. You are still going to need to market your site; this work is to make sure that the investment that you put into marketing bears fruit!
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In the paragraphs below we have set out the main areas that should be considered for a successful SEO strategy. To put this into practise we have launched a number of service plans that you can link to here
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Content
Good content is everything. It really is that simple. If your content is interesting enough for other people on the web to point at it and say 'take a look at this site' then you are most of the way to acheiving great performance. Make sure your content is refreshed regularly.
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Linking recommendations
Following good content make sure that your site points to good and complementary content elsewhere on the web. Set-up reciprocal and one-way linking partners to drive more customers to your site
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Keyword Identification
Working with you to identify the keywords that your customers are already using to look for your products or services. We employ sophisticated webmaster tools to analyse your site and examine what queries are generating the most enquiries and click-throughs to your site.
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MetaTag, Alt Tags and Link text creation
Creating META information for every page of your site and within every page of your site to help the search engines find you faster - see out help and support article for guidance Click Here |
Page Optimisation
Optimising the pages of your site by examining keyword density, header tags, producing search engine friendly URLs (SEF URLs); if you have an ecommerce site then making sure that your product catalogue is linked to the search engine product searches.
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Search Engine Submissions
Registering and verifying your site with all the important search engines to make them aware of your site and have your content added to their catalogues.
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Directory Submissions
The internet is full of lists - builders, artists, clubs, societies, 'traditional' directories; there are resources on hand that suit every type of business and content. Get your site listed on as many of these hand submission of your site to the major appropriate directories
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Sitemaps
Sitemaps are used by search engine robots to catalogue the content of your site. We will configure your site so that regular updates are passed to the search engines and that as your site develops the sitemaps are updated and a good hierarchical structure maintained.
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